Sad13 (aka Sadie Dupuis) shared the second single off her forthcoming debut, Slugger, today! Check out the music video for “<2” and exclusive interview via Rookie Mag. The video is an homage to YouTube and Instagram make-up application tutorials.
Sadie Dupuis on identity: “Well, I think a lot of the idea of the song is about not compromising between seemingly conflicting identities that might be housed in a person. Often when people view your identities as conflicting, it’s because of incorrect assumptions about how a person’s physical identity should impact their personality. Obviously there’s a correlation between the themes of the song and the idea of creating the video, but also I just love wearing wigs. Catherine and I found a great beauty supply shop that’s underneath a train station in Philly. I should preface this by saying I’m a wig fan—I buy a lot of wigs from Japan and on Etsy, but they’re expensive. We found this cool, inexpensive place. I hadn’t spent an enormous amount of time watching YouTube makeup tutorials before, despite having a very amateur interest in cosmetics. I got really deep into the hole of watching YouTube makeup tutorials. They’re really funny, and some of them are really strange, especially the different contouring types. Some of the things in the video are just visual puns—like bagel head is [a body modification trend] where silicon is injected into someone’s forehead so that it’s shaped like a circle. Hangover makeup is another makeup trend where you have too much blush [under your eyes], but we took it literally. I asked the makeup artist Paige Campbell, who’s awesome, to make me look like absolute shit. I wanted it to look like I was up all night weeping with a bottle of wine. Some of them we did literally based on the names, but some we just actually did the makeup, like the rainbow freckles.”
The video was co-directed by Dupuis and Catherine Elicson and features cameos by fellow Philly musicians Shamir Bailey, Rachel Browne (Field Mouse), Amanda Bartley (All Dogs), Emily Shanahan (Empath).
Catch Sad13 on her first tour this fall! Tickets on sale tomorrow at 10am est.
October 28th – Brooklyn, NY @ Alphaville
October 29th – Philadelphia, PA @ PhilMOCA
November 5th – Allston, MA @ Hassle Fest 8
November 12th – Pittsburgh, PA @ TBD
November 13th – Toronto, ON @ Smiling Buddha
November 14th – Columbus, OH @ Double Happiness
November 16th – Northampton, MA @ 13 Queen
November 17th – Hamden, CT @ The Space
November 18th – Washington, DC @ Songbyrd
November 19th – Jersey City, NJ @ Monty Hall
November 21st – Cleveland, OH @ Malhall’s
November 22nd – Detroit, MI @ El Club
November 23rd – Chicago, IL @ Beat Kitchen
November 25th – Omaha, NE @ Milk Run
November 26th – Denver, CO @ Larimer Lounge
November 27th – Salt Lake City, UT @ Kilby Court
November 28th – Boise, ID @ Neurolux
November 29th – Seattle, WA @ Vera Project
November 30th – Portland, OR @ Bunk Bar
December 2nd – San Francisco, CA @ Hemlock Tavern
December 3rd – Los Angeles, CA @ The Bootleg
December 6th – Dallas, TX @ Double Wide
December 7th – Austin, TX @ Mohawk
December 9th – Atlanta, GA @ Drunken Unicorn
December 10th – Durham, NC @ Pinkhook
December 11th – Richmond, VA @ Strange Matter
December 13th – Brooklyn, NY @ Baby’s All Right
December 14th – Boston, MA @ Middle East
Slugger pre-orders are available now on the Carpark shop and iTunes.