“When I’m Lonely” music video
October 10, 2017 11:09 am
“For this video, Rowan Pierce (the director) and I wanted to use dance to represent a person being overwhelmed by loneliness and crushed by the weight of the world. Something light and breezy. We wanted it capture the attention of the viewer, but also be very minimal, voyeuristic and creepy.
In essence, it is a study of a dancer’s body in motion. We worked with Kosta Bogoievski to develop the concept. We started from a place of stillness and built up to repetitive movements to represent Kosta being compressed by immense weight. When filming, Rowan focused on the details of his body in motion to show muscles and skin through a plain and objective lens.”