The Beths Jump Rope Gazers
digital album: 677517014358
Jump Rope Gazers:
- North American publicity by Pitch Perfect
- Digital Retail Marketing by Your Army
Commercial Specialty radio by Terrorbird
- Digital playlisting & positioning by Terrorbird
- Alt Commercial Radio by ADA
- Sync licensing by Terrorbird
- Facebook boosted posts and targeted Instagram dark posts throughout campaign
- “Dying To Believe”, “Not Getting Excited”, “Out Of Sight” and “Jump Rope Gazers” music videos in the works
- Planned North American, UK/European, AU/NZ touring throughout 2020
- Press on Tangerine Vinyl, includes free digital download
1. I’m Not Getting Excited
2. Dying to Believe
3. Jump Rope Gazers
5. Do You Want Me Now
6. Out of Sight
7. Don’t Go Away
8. Mars, the God of War
9. You Are a Beam of Light
10. Just Shy of Sure
Everything changed for The Beths when they released their debut album, Future Me Hates Me, in 2018. The indie rock band had long been nurtured within Auckland, New Zealand’s tight-knit music scene, working full-time during the day and playing music with friends after hours. Full of uptempo pop rock songs with bright, indelible hooks, the LP garnered them critical acclaim from outlets like Pitchfork and Rolling Stone, and they set out for their first string of shows overseas. They quit their jobs, said goodbye to their hometown, and devoted themselves entirely to performing across North America and Europe. They found themselves playing to crowds of devoted fans and opening for acts like Pixies and Death Cab for Cutie. Almost instantly, The Beths turned from a passion project into a full-time career in music.
Songwriter and lead vocalist Elizabeth Stokes worked on what would become The Beths’ second LP, Jump Rope Gazers, in between these intense periods of touring. Like the group’s earlier music, the album tackles themes of anxiety and self-doubt with effervescent power pop choruses and rousing backup vocals, zeroing in on the communality and catharsis that can come from sharing stressful situations with some of your best friends. Stokes’s writing on Jump Rope Gazers grapples with the uneasy proposition of leaving everything and everyone you know behind on another continent, chasing your dreams while struggling to stay close with loved ones back home.
“If you’re at a certain age, all your friends scatter to the four winds,” Stokes says. “We did the same thing. When you’re home, you miss everybody, and when you’re away, you miss everybody. We were just missing people all the time.”
With songs like the rambunctious “Dying To Believe” and the tender, shoegazey “Out of Sight,” The Beths reckon with the distance that life necessarily drives between people over time. People who love each other inevitably fail each other. “I’m sorry for the way that I can’t hold conversations/They’re such a fragile thing to try to support the weight of,” Stokes sings on “Dying to Believe.” The best way to repair that failure, in The Beths’ view, is with abundant and unconditional love, no matter how far it has to travel. On “Out of Sight,” she pledges devotion to a dearly missed friend: “If your world collapses/I’ll be down in the rubble/I’d build you another,” she sings.
“It was a rough year in general, and I found myself saying the words, ‘wish you were here, wish I was there,’ over and over again,” she says of the time period in which the album was written. Touring far from home, The Beths committed themselves to taking care of each other as they were trying at the same time to take care of friends living thousands of miles away. They encouraged each other to communicate whenever things got hard, and to pay forward acts of kindness whenever they could. That care and attention shines through on Jump Rope Gazers, where the quartet sounds more locked in than ever. Their most emotive and heartfelt work to date, Jump Rope Gazers stares down all the hard parts of living in communion with other people, even at a distance, while celebrating the ferocious joy that makes it all worth it–a sentiment we need now more than ever.
The Beths hail from the vibrant and deeply collaborative music community of Auckland, New Zealand. Lead vocalist and guitarist Elizabeth Stokes met guitarist Jonathan Pearce and bassist Benjamin Sinclair while they were all in bands in high school. While playing underground gigs around Auckland, they befriended drummer Tristan Deck, who joined the group in 2019. Their blend of propulsive, sing-along choruses, four-part vocal arrangements, and wry, introspective lyrics has earned them fans around the world, as well as opening slots for indie rock titans like The Breeders, Pixies, Weezer, and Death Cab for Cutie.
After putting out their first EP Warm Blood in 2016, The Beths signed to Carpark Records, who issued their 2018 debut album Future Me Hates Me. The record’s irresistible pop rock hooks drew acclaim from Rolling Stone, Pitchfork, NPR, Stereogum, the A.V. Club, and a host of other publications, many of whom listed Future Me Hates Me among their favorite LPs of 2018. The album also made the shortlist for New Zealand’s 2018 Taite Music Prize, and Stokes has twice been nominated for the Silver Scroll Award, New Zealand’s most prestigious songwriting honor. In 2019, The Beths were nominated for five Vodafone New Zealand Music Awards, winning Best Group and Best Alternative Artist.
After touring the northern hemisphere for a year and a half in 2018 and 2019, The Beths regrouped to write and record their second album, Jump Rope Gazers, a sparkling collection of songs that deepens and expands the bright talent they showed on their early releases. Bonds between the band members only grew after spending so much time on the road together, and their camaraderie shows on their new work. Recorded and produced by Pearce in his Auckland studio, Jump Rope Gazers will be released by Carpark in 2020, a year that promises to bring The Beths’ delightful music to even more new listeners.